If you’ve clicked this article, chances are you’ve sold (or are planning to) sell the renowned Somfy motorized shades.
Selling Somfy to a customer, and offering the installation is prestige in and of itself. With such a huge market share, it will literally sell itself if you stock it.
The dilemma is…What about after? You can’t keep selling blinds to the same customer once you’ve sold it…Yet the golden rule of business says, it’s easier to sell more to a past customer, than acquire a new one.
Question of this headline is, how are we going to do it and WITH what?
A quick introduction, if you haven’t already heard of us. We are Neocontrol, a company owned by Somfy. We help you, expand your market share with unique solutions that are easy to get started on. Simple as that.
PAST CUSTOMERS ARE KING
Forget customer acquisition (kidding). But, on a serious note, it’s imperative you spend more time and resources reaching out to past customers. Of course, this is an article on selling, but not just selling them. You should be periodically checking on them to see how they are liking the shades, if they needed any help, and so on.
It costs about 5 times as much to attract a new customer, than to keep an existing one. If this hasn’t been specific enough already, REACH OUT TO YOUR PAST CUSTOMERS.
The best way to do it is by checking on their system. Then, you can alert them that Somfy’s new company has rolled out an entire home automation system, and that you’d like to swing by to show them how it works.
This could be done in a series of ways. You know your past customers best (I hope you do).
There is a variety of things that you can offer them. There is Cubee which is one of our most attractive decorative smart products and the Slimtouch, a luxury keypad they can install anywhere.
The key is to decide what your customer likes based on past experience, and deliver that. You aren’t selling to sell…You are selling to please. Or better said, you are exchanging value vouchers (Money) vs (Style, Luxury & Comfort).
OFFER THE ENTIRE EXPERIENCE
Besides the product mentioned above, you could introduce newer automation experiences. By this point, most of your past customers have gotten used to the motorized blinds.
Once you break that barrier, it’s easier to introduce newer concepts. Concepts such as lighting automation, entertainment, temperature and so on.
The best part about Neocontrol’s integration with Somfy is that it’s completely native. Being under the same group, which company do you think works best with this system?
You can install it in a home, and show customers without commitment. You can set scenes and control the blinds using the Neocontrol system also. For a more in-depth guide on controlling Somfy motorized blinds using Neocontrol, click here.